Kickstarted Into a Theater Near You (reprinted from the Metro Spirit 7-25-13)
With movies like Despicable Me 2 and Man of Steel, we’ve seen the release of quite a number of respectable movies. Of course, nothing is perfect. Some of you are probably disappointed with World War Z or are not sure that Smurfs 2 is going to live up to the hype. (Insert Smurf “La-La-La” song here.) In the past, not many options were available to disgruntled movie goers like yourself. But like everything else, the Internet is beginning to change that, too.
Does anyone remember a detective show called Veronica Mars that played on the CW a few years ago? The show featured teen-ager Kristin Bell in the title role. The show was a critical success and developed a niche following. Ultimately it was cancelled after three seasons. Rumors for a movie persisted for a couple of years, but eventually those died out as well.
Fast-forward to 2013 and this nifty little thing called Kickstarter. Series creator Rob Thomas and Kristin Bell never let go of the movie idea. As part of the deal to persuade Warner Bros. to make the movie, Thomas and Bell put out a call on Kickstarter for investors. If they could raise $2M, Veronica Mars the movie would become a reality.
Kickstarter works like this – First, you have an idea for a creative project. Art, Music, Technology, Fashion – It’s your project to decide. In this case, Thomas and Bell wanted to make a Veronica Mars movie.
Second, you decide how much investment you need to make your project reality and create different levels of rewards for those that pledge more to fund your project. Veronica Mars needed $2M to get the studio on board. Backers of the movie received anything from autographed movie posters to tickets to the premier. One guy actually received a speaking role in the movie in exchange for a $10,000 pledge.
Finally, create your Kickstarter page, and begin to get the word out about your project. If folks believe in your project, they pledge funds to help. Only when your goal is met do the funds become available. According to Kickstarter, 44 percent of all proposed projects have reached their goals.
Over 91,000 backers pledged a total of $5.7M to the Veronica Mars movie project.
See you at the movies, marshmallows!
Kickstarting Augusta – Since we are talking Kickstarter, I just want to give a quick shout out to Joe Stevenson. His old band, People Who Must, is currently funding a project to record a new album, The Silver Screen EP. It’s their first one in 14 years. If you want to help him, go to Kickstarter and search for him. Good luck, Joe!
Until next time, I’m off the grid. @gregory_a_baker